Impact Advertising

Though it's a bit backwards to have found out about media campaigns through secondary means, I suppose for public awareness purposes, the medium itself doesn't matter.

These are two PSAs worth checking out:

• Toronto-based marketing firm BBDO produced this ad, among others, for the UN High Commissioner for Refugees. It's unsettling and uncomfortable, just as it should be.
• This is just a very cool use of sunlight to paint a picture of rising ocean levels. As mentioned in the Globe piece, the physical placement of the billboard would be dependent on the location, and wouldn't be suitable for all thoroughfares, but still should be commended for its creativity.

Have you been exposed to any memorable campaigns lately?