Optimistically Cautious

Saturday, March 17, 2007

Random Food Notes

  • I'd never really been bitten by the Iron Chef bug, but as with most other Food Network shows, I can watch it if it's on. I was excited, however, to tune in to a battle featuring Canadian chef Lynn Crawford, of Restaurant Makeover and Four Seasons fame (in that order, I suppose), up against the caustically-arrogant Bobby Flay. I thought the secret ingredient of peanuts would be an easy challenge for Flay, with his expertise in Southwestern cuisine, and in the end, he did "reign supreme." And though my dislike of his television personality isn't secret, even I had to hold myself back when he pulled out his peanut butter French toast served with a port wine reduction and concord grapes (an upscale PB & J).
  • Rachel Ray (or her marketing puppeteers) is selling a line of t-shirts screened with her most annoying -isms, including "Yum-O" and "Got EVOO." Gag me.
  • On my next visit to Vancouver, I will have to make a stop at Vij's. Rarely does a week go by when I don't come across some mention of this famous Indian restaurant in my readings. Perhaps I'll have to placate myself in the meantime with his widely-available cookbook, Vij's: Elegant and Inspired Indian Cuisine. It's a testament to how food can foster and develop relationships. As Vikram Vij said in an interview, "I don't know what other newlyweds talk about, argue about or discuss for hours on end, but [my wife] Meeru and I built our relationship through our recipes. Our first argument, hurt feelings and personal accomplishments all occurred at Vij's while we were coming up with these recipes."
  • Over the last few weeks, there has been quite the fervor over a "leaked" memo written by Starbucks CEO Howard Schultz. A lot of the discussion centres around the contradiction behind wanting to recapture the 'authentic' Starbucks experience with a continued push for brand and location expansion. What do you think? Read it here.
  • Speaking of Starbucks, I was happy to get my free cup of brewed coffee on Thursday morning on my way back to work. And I figured now is a good time to showcase my equivalent of a Starbucks shrine on my corkboard at work - a collection of various promotional materials:
Clockwise from top - Christmas 2006 postcard, reminder about Starbucks Coffee Break promotion, and two Akeelah and the Bee flashcards

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4 Comments:

Anonymous Mack D. Male said...

Stop with the Rachel Ray hatred! She rocks!

March 18, 2007 at 1:36 PM  
Blogger Gravitas said...

I will admit I may try out some of her "30 Minute Meals" recipes, but thankfully, I don't have to listen to her when doing so.

March 18, 2007 at 6:41 PM  
Anonymous Megan said...

I'm not a fan of RR either. She's rather irritating, to the point that I'd rather watch "And That's A Good Thing" Martha Stewart (and SHE makes me want to jump out of a window...)

March 19, 2007 at 12:04 PM  
Blogger Gravitas said...

There's something comforting about Martha Stewart. Even though we all know she's a criminal at heart.

March 20, 2007 at 6:07 PM  

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