Coffee Oasis: Marcello's

Beckoning through the glass and beyond the courtyard of Telus Plaza was the mysterious Marcello’s (10025 Jasper Ave, Unit #63).

I’ve been meaning to go for months since seeing what looked like an independent coffee shop across the way from my morning Second Cup, and now, having been, I wonder why I didn’t make the trek over sooner.

Marcello's, it turns out, bills itself as a "market & deli", has locations in six cities in Canada, and offers much more than just coffee. With a self-serve hot breakfast station featuring scrambled eggs, sausages, and home fries, a plethora of freshly-baked muffins, and a convenience store selection of dried cereals and sweet treats, even picky eaters would not go hungry.

As for coffee - count me amazed - Marcello's serves no less than two dozen varieties of coffee every day, with more than a handful of flavoured varieties (my personal favorite). At $1.50 for a medium, it is also slightly cheaper than a similar-sized jolt at Second Cup.

Look to Marcello's when you're short on change, want more coffee options than Second Cup has to offer, and desire to avoid jostling for space and seats in the nearby Starbucks.

Marcello's in Telus Plaza

Hot breakfast options

Muffins galore

Coffee, coffee and more coffee!

Transcend Coffee

I'm a little torn on whether or not I should even write a review on our visit to Transcend Coffee (9869 62 Avenue), consistently lauded in the media and by local foodies for their approach to coffee. Granted, we had huge expectations, particularly after our sojourn to Calgary's Phil & Sebastian's, for an equally fantastic experience. But I'm sad to say that Transcend didn't live up to the hype.

Surrounded by industrial buildings and warehouses, we weren't sure what the inside of Transcend would look like. Turns out, they probably ended up choosing the off-the-beaten-path location more for cheap rent than anything else, as they had two whole floors to themselves, with the main floor divided into a retail front space with limited seating and a coffee "laboratory" and roasting area in a separate room in the back.

Count me as surprised when I spotted a Clover on the counter...I guess we didn't have to head south after all to test out fresh French-pressed coffee. Anyway, I approached the barista with this open question, which in hindsight, probably wasn't the right way to start off a conversation: "We're new. Can you provide us with an introduction?" She probed us for our usual coffee preferences, and after telling her that we wanted a lighter brew, she recommended the Ethiopia Yirgacheffe. We ordered two regular Clover-brewed cups, which came to $5.

Though I understand that not every independent cafe employee is as outgoing and passionate as the one we encountered at Phil & Sebastian's, it is difficult not to directly compare the two. Transcend's barista really wasn't chatty, and as we surveyed the room, it seemed to us that the Transcend crowd was made up entirely of regulars. That morning anyway, we felt like the odd patrons out.

After an abbreviated wait, we were given two filled coffee-press vessels and two Bodum double-walled glasses. We headed to the second floor to access their additional seating area, and found that we had the room to ourselves. While quiet, the furnishings had us thinking we had infiltrated someone's home office and living room - between the desk and open files on one side, a mishmash of furniture, and a television in the corner, we didn't feel as "at home" as we were supposed to.

Our coffee had a light brown hue to it, almost the color it takes on after the addition of milk. It was thin, and to me, had acidic notes to it, though Mack disagreed with that assertion. He remarked about its lack of an aftertaste, but we both noted that it probably wasn't the type meant to provide that morning jolt - we were ready for more after finishing our cups. After my second brush with Clover-brewed coffee, I'm starting to question whether or not it does make a difference, at least to me. I hope the coffee tasting Mack and I are planning to attend later this spring will shed some light on specialty beans and brewing processes.

Perhaps Phil & Sebastian's spoiled me, or perhaps I shouldn't be looking for an "experience" at a cafe, but there has to be something (like the people and the passion behind the coffee) that sets the independents apart from the Starbucks and Second Cups of the world.

Exterior

At the bar

Second floor seating area

Our coffees

Food Escape to Calgary: Day 2

Of course my favorite type of meal - brunch - had to be eaten in a diner. I settled in the end on Galaxie Diner (1411 11 Street SW), located just outside of the downtown core.

Galaxie Diner exterior

Walking up to the front door, it didn't look good - the line up actually spilled onto the sidewalk. Thankfully, our wait was just under half an hour, and wasn't unpleasant in the warm spring sunshine. We had time to peer in the window of the restaurant next door - Palace of Eats - which turned out to be owned and operated by the purveyors of Galaxie.

The number of seats in Galaxie are few - 6 booths and a handful of seats along the counter, but with fast, efficient, and friendly service, it's no surprise that patrons are willing to wait.

Galaxie interior

Mack enjoying his first coffee of the day

While Diner Deluxe and Avenue Diner can be considered more upscale, Galaxie Diner doesn't pretend to be anything other than a good old neighbourhood greasy spoon. A variety of menu items including omelettes, eggs benedicts, French toast and a parfait meant most tastes would be satisfied. I decided to order the Montreal Smoked Meat Omelette ($11.75), while Mack customized his Omelette of Choice with mushrooms, ham, and cheese ($11.75). Both were served with unlimited hashbrowns and toast.

Our seat at the counter provided the perfect vantage point of the stove and the two cooks behind it. One had perfected cracking an egg with one hand, and both juggled multiple orders on the same griddle with ease.

Hot on the grill

I almost wish I had a scale to weigh my plate before digging in - the serving was absolutely massive. The omelette was the heartiest I've ever had - the Montreal Smoked Meat was more flavourful than ham, but less dense than bacon, and really helped make an otherwise standard breakfast option "pop."

Montreal Smoked Meat Omelette

The goodies inside my omelette

Mack's custom omelette

Inside Mack's omelette

With the bill, we were given two Dubble Bubbles - another reminder of the restaurant's retro feel and fun.

Bubble gum!

My next planned stop was the Calgary Farmer's Market. Though we had the address, we did not have a detailed map that would help lead us there. Luckily, Mack's iPod picked up an unsecured wireless signal, and we were saved.

iPod to the rescue! (No, I am not affiliated with Apple in any way.)

Located in an old airport hangar, I was surprised at the sheer size of the market - it is at least twice the size of Old Strathcona's, if not more.

Market exterior

Market interior

With over eighty merchants selling everything from handmade crafts, flowers, sweets, preserves, seafood, beef, and of course, produce, this market offers most of the essentials sold at a supermarket. What surprised me about the produce was the availability of imported vegetables - tomatoes from Mexico, plantains and garlic from the U.S., fruit from New Zealand. This is in stark contrast to the focus of Edmonton's farmer's markets (and the ideal focus, in my opinion) on locally-grown products. Mack thought this variety could be attributed to the need to cater to the customer - attract them to the market with the atmosphere and unique items, but offer them what they would buy elsewhere.

Produce!

Pet treats

Buttercream Bake Shoppe outpost

Hi Sebastian!

The main reason for our visit was to sample Phil & Sebastian Coffee. Their coffee and their Clover have a cult following in Calgary, and who were we to question the crowd?

Phil & Sebastian Coffee kiosk

The line-up

The Clover

The price for an individually-brewed cup of coffee was not listed on the overhead menu, so we weren't sure what we were getting ourselves into. It turns out, it wasn't so bad - the Ethiopian-sourced cup of coffee was $3.50.

As we waited for our order, we chatted with the barista. He extolled the virtue of single-origin coffee, and we talked a bit about Edmonton's Transcend and Kerstin's Chocolates. More than the coffee itself, the passion exuded by the staff for their products made the trip here worthwhile. He even asked us to sniff the beans - twice - after they were ground by the machine.

Design also seems to be a Phil & Sebastian strength - their sleek cups and simple but memorable logo help foster the ideal that Starbucks began - that a cup of coffee can offer the illusion of a better life. Printed on the sleeves:

"We could write on the side of our cups about how we're nothing like the other guys. We could tell you about the pride we take in every drink we serve. We could write about the contents of this cup being hot, and that you should use caution. We could tell you that Phil's dad can run faster than your dad. We could write about our goal to raise your expectations of coffee. Or maybe, we could write on the side of our cups that you should probably stop reading this because your drink is getting cold. Enjoy."

The barista told us to wait a bit before giving it a try (though it would have been impossible to do so if we wanted to - the coffee was scorching hot). The fruity tones were evident in the coffee's aroma, but wasn't noticeable in the drink itself. Mack noted that it tasted rich but not burnt, but in the end, I'm not sure I could identify a Clover-brewed coffee in a blind taste test. We're hoping to head to Transcend this weekend to see what Edmonton has to offer.

"I have coffee and you don't."

Chinook Centre was our final stop, since Mack was itching to go shopping and spend his wealth of gift cards. The obligatory stop at the nice and roomy RW & Co. yielded no treasures, but Mack did end up picking up something from Old Navy, so the visit wasn't fruitless.

On our way back to Edmonton, we stopped in Red Deer to have dinner with Tom and Bry at Boston Pizza. The waitress was obviously new, or not very good at multitasking, but it gave us time to catch up. Mack and I ordered the poutine, and I hoped that it would be better than the time before, but no, the gravy was just as lukewarm. But food aside, it was a good meal.

From my last few trips down to Calgary, I think I've finally been able to get past the elementary "must hate the city of the Flames" mentality. Not only do they have great restaurants, but the arts scene is more active than I could have ever imagined. Who knew?

The rest of my pictures can be seen on Flickr.

Notes on Food

• Mr. Mike's Steakhouse & Bar is now open in West Edmonton Mall! Strange I haven't really seen it mentioned in any of the local papers.
  


• Bettina pointed out a unique alternative to flowers and candy - Edible Arrangements! While they may not last as long as a bouquet, they are certainly beautiful to look at. They are on the pricey side, but I'd be open to taking the idea and making up single-stem pineapple/melon flowers myself. They'd be perfect as takeaway gifts to give following a baby shower or spring dinner party.
  


• Original Fare has introduced gift cards! Valid at 17 independent Edmonton-area restaurants, I can't think of a better present for your epicurean friends.
  


• Starbucks has been promoting a campaign of culinary coffee pairings, going the route of wine. Though I like the education aspect of it, it's also a clever way to try and upsell their pastries. I did sample the Chocolate Cinnamon Bread the other day (though with tea and not alongside the recommended coffee), and it was surprisingly bland. Perhaps I'll eat it with its "other half" next time.
  


• Also on Starbucks - did anyone notice how quickly the stores cycled through their drinks this summer? From Raspberry to Orange to Blueberry Frappuccinos and Iced Teas, and now to their Fall Pumpkin Spiced Latte...I felt it was a bit too much, too soon, going against their marketed ideal for the summer of relaxing and just enjoying life.
  


• I stopped by Essence Organic Tea Bar (10011 102 Ave) on Friday, and had their Java Lat-tea (I will admit the pun made me smile). It's actually better than a very similar drink I had at Blendz in Vancouver, and though perhaps mainly psychological, it felt healthier than a cup of joe. I hope their business picks up - it was completely empty during my visit.

Notes on Coffee & Tea

• Finally went to DeCapo Caffe (8738 109 Street) last week. It reminded me of Caffe Sorrentino with its polished metal, pendant lighting, and sleek, simple decor. It was also more expensive, with my iced latte ringing up as $4.75. It's an eco-friendly alternative to Starbucks (they have a no paper cup policy), but just not as cozy.

• Essence Organic Tea Bar (10011 102 Avenue) is now open.
  

• Second Cup is now in the business of granola bars! Boxes of Moccaccino or Vanilla Bean Latte Cafe Delights are available at a grocery store near you.

• I mentioned this back in May, but beyond special occasions, Starbucks has created a line of greeting cards. Of the three, my favorite is the birthday one featuring the text, "Lattes are the new birthday cake." Hee. While I don't think the cards are very unique, the convenience factor of picking one up along with a mug or a pound of coffee is tough to ignore.

• This summer, you can also send a friend an electronic Starbucks invitation for coffee here.

Food-Related Notes

• See Magazine released their "Best of" results for 2007. The results are skewed towards independent eateries, as expected, but I'm a bit sad to see that Blue Plate Diner didn't make the top three of any category. I disagree with the voting of Garage Burger and Barb & Ernie's as Best Burger and Best Breakfast, respectively, but I had to laugh with the inclusion of "Tuxedo Cake" in the Best Dessert category (I guess it wasn't clear to voters that editors were looking for a place noun and not a thing...)

• Speaking of things, how cool is this modified-typewriter-turned-waffle-iron?

• On that note, as seen in the Globe & Mail, how about a glass that literally leaves flowers in its place? (Not worth $30US each though, in my humble opinion.)

• Via Eat Drink One Woman, I found out about the upcoming Gourmet Institute New York weekend retreat - two days of informative seminars, professional demonstrations, and of course, amazing food! Two sessions that caught my eye: "Eat the Web: Blogging's Effect on the Food World" and "The Restaurateur Versus the Critic."

• Second Cup must have recently revamped their menu - their non-fat drinks are now prefaced with the word "skinny." Really. I wonder how many guys would be caught dead asking for such a girly-sounding modification?

Retro Chic: Leva Capuccino Bar

Since our failed attempt to try them back in December, I've been itching to visit the newly-renovated Leva Capuccino Bar (11053 86 Avenue). So on a windy Friday, Bettina and I ventured back in the direction of the University campus.

It turns out their grand re-opening took place on March 24, and in addition to renovations, they also revamped their menu. As this was my first time at Leva, I'm not sure what it looked like prior to its facelift, but I can say that the new space is very chic. With a clean black and white color scheme, accented with orange chairs and fabulous crystal chandeliers, it has a younger, but similar vibe to Caffè Sorrentino. The order counter (save the LCD panels), is designed with a 70s touch, anchoring the cafe with a retro feel. Also of note is their selection of food magazines, including Gourmet Traveller and Donna Hay - definitely not your average coffee shop collection!

In addition to the baked goods and artisan gelato, Leva also offers several salads, panini sandwiches, and pizzas. Never being able to pass up a good Margherita, I gave it a try. Made to order, the pizza was great (and better than the one I had at Earls a few weeks ago), in large part due to the light and crispy crust. The creamy bocconcini cheese was a delicious alternative to the more commonly used mozzarella, and really served to make this pizza special. My accompanying iced coffee was just that, but included just the right amount of added sweetener, cutting through the usual bitterness associated with the drink.

Just a short walk from the University, Leva is worth a try if you're in the area.

Cafe exterior

Interior

Order counter

Margherita Pizza

Bettina's treats (of which I sampled as well - the blueberry ricotta tart was the best of the three)

Random Weekend Notes

• Millwoods finally has its first stand-alone Starbucks (2331-66 Street)! Though "finally" is a misnomer in this case, as its been in operation since August of last year. I guess I just haven't paid enough attention when passing by the south side of the Mill Woods Town Centre complex. Anyway, to help ease the pain of phonetic transcription exercises this morning (I naively thought my days facing the evil schwa were over), I bought myself a vanilla cupcake. I must say it wasn't bad - moist, and topped off with creamy, buttery icing, I even pardoned the oily paper cup as a byproduct of forced freshness. So at $1.95, and more accessible than the few and far between specialty cupcake shops, it's a worthwhile indulgence.

Vanilla cupcake, coffee, and homework

• Speaking of Starbucks, Mack told me about a novel documentary called Starbucking that will be out on DVD in April. The movie focuses on why a man has made it his personal mission to visit every Starbucks in the world.

• Yesterday afternoon, I decided to make like my coworker Anna and walk home after a seminar at the Grey Nuns Hospital (if you were wondering, as I was, Youville Drive, the street the hospital is on, is named after St. Marguerite d'Youville, the first native Canadian to be elevated to sainthood). It was one of those perfect pre-spring winter days with sunshine, fresh, cool air, and active, visible wildlife. The trek was a modest 45 minutes, and particularly after a meandering stint in the Mill Creek Ravine (I wish I had my camera!), made me wonder why I don't do this more often. Like withdrawn new year's resolutions, the answer to that is simple of course, but I hope to be more "active" as the weather shifts, and perhaps blogging this will make me more accountable for such grand visions.

Musings on Second Cup

I took advantage of a promotion at Second Cup today, where by ordering one of their new drinks, customers are given a free magazine. I chose the vaguely appealing Dark Chocolate Raspberry Latte, and received a complementary issue of Elle.

The drink, while both rich and saccharine (bitter lattes are not for me), had the tang of fruit that I don't think mixes well with coffee (I hold the same opinion for chocolate - the best thing, for example, about Terry's Chocolate Orange is smashing it).

I read an article recently about Second Cup's upward swing in Canada's coffee market. While still ranked third behind Starbucks and Tim Horton's, their goal is to encourage repeat customers by offering excellent service: "It's taken for granted that the drinks are going to be great – but when you're treated so well, that's something people keep coming back for," says Karen Gold, their Marketing Director.

Gold's comment is true to some extent - my morning coffee has become such a ritual in my workday that nearly all of the rotating Empire Building Starbucks baristas know my regular even before I open my mouth. It's such a small thing - earned only over time, consistency, and a lot of money - but their immediate recognition does make me feel "special."

The Second Cup I visited today is one of the nicest (and newest) in the city. Located in the upscale Manulife Place (10180-101 Street), it's filled with plush chairs, polished dark wood tables, a fireplace, and stylish drop lighting. The downside of this particular store is its hours of operation - closed on weekends, and after 5:30 on weekdays, it prevents any extensive post-work gab or unwinding sessions. All Second Cups, however, really need to rethink their coffee bar design - is a ledge the size of an arm really functional, or large enough during the rushes? It seems this fundamental fixture should be paid more attention to than say, an additional couch or new product.

While I'll be faithful to Starbucks until the end, it's always nice to have competition and choice within the market.

Manulife Place Second Cup

Starbucks's Cinammon Dolce Latte

I tried the "new" Cinnamon Dolce Latte at Starbucks on Friday. While nothing can replace my White Chocolate Mocha, the Dolce was very good - rich and creamy, and I couldn't taste the cinnamon at all. Rather, it tasted to me like an even better version of the Gingerbread Latte.

I'm sad to say, however, that Starbucks has reached Hallmark-levels of holiday agenda pushing, with their Valentine's merchandise display up already on January 3, when most people still have full-on new year’s denial. Why can't we just order coffee without the distraction of seasonal gift items?